Course Dates: (click on date below to make a booking)
Advertising is often
mistaken for Marketing within a business.
However, marketing is far more substantive than just the advertising of
your business and its offerings. This
misperception disregards the contribution that brands and branding make to the
intangible assets of your business – up to one third of annual turnover. It also underestimates the role that
marketing plays in building (or diluting) and maintaining the reputation of
This one day programme
is aimed at providing directors with insight into marketing as a critical
function within the business. It will
also offer delegates the opportunity to discuss and deliberate over examples of
companies that appreciate the importance of guarding one of their biggest
assets – their brand.
The course will also
consider the important link between marketing and risk management – What are
the legal risks related to marketing? Is
your brand registered and protected? How important is the securitization of
your brand(s)? Which elements of
marketing should you as director focus on?
Key Focus areas
are brands important?
is the relationship between marketing, brands and reputation?
are the legal considerations related to a brand?
is the impact of brands on share price?
is the impact of reputation on share price?
is the value of a brand and how is it measured?
are the financial implications and risks related to reputation?
1 Full day - 08h30 - 16h00
||R 2 993
||R 3 667
||R 4 889
Includes: VAT, refreshments, lunch, course material