IoD - The Southern African Chapter of the Institute of Directors

Date	25 August 2010
Time:	07:00
Venue:	IoD Training Centre, Grayston Ridge Office Park, Block B, 1st Floor, 144 Katherine Street, Sandton
Cost:	Members: R265.00 (including VAT) Non-Members: R350.00 (including VAT)
Contact Person:	Samantha Taylor
To Book Contact:	samt@iodsa.co.za
Description:	Guidelines for marketing your brand A step by step guide for non-marketing professionals to show you how to get your business or brand in the mindspace of your target market. With the goal of increasing your bottom line. Some topics to be covered _Brand differentiation _SMART objectives _Getting to know your target market _Choosing communication channels _Brand values About the presenter Michael Gullan is the Managing Director and founder of Gullan&Gullan Advertising (Pty) Ltd. He has more than two decades experience at creating value for brands on client accounts from food and beverage, to cosmetics, mail order, medical, publishing and financial services. Gullan&Gullan's propriety brand-centric™ methodology forms the basis of every communication service Gullan&Gullan offer their clients, ensuring that the brand's core values are expressed in a congruent, consistent manner at every touch point.
	FULLY BOOKED

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