|Brands and Branding for Directors|
Course Dates: (click on date below to make a booking)
This one day programme is aimed at providing directors with insight into marketing as a critical function within the business. It will also offer delegates the opportunity to discuss and deliberate over examples of companies that appreciate the importance of guarding one of their biggest assets – their brand.
The course will also consider the important link between marketing and risk management – What are the legal risks related to marketing? Is your brand registered and protected? How important is the securitization of your brand(s)? Which elements of marketing should you as director focus on?
Key Focus areas
1 Full day - 08h30 - 16h00
Includes: VAT, refreshments, lunch, course material