CEO SleepOut attracts top level partners, sponsors & friends
03 June 2015
Posted by: Angela Oosthuizen
The 702 Sun International CEO SleepOut, taking place on 18 June, has attracted some of South Africa’s top corporates.
IoDSA CEO, Angela Oosthuizen has also taken up the challenge and will be sleeping out in support of this initiative.
To donate directly to Angela Oosthuizen’s profile to help her reach her donation goal please follow this link –
The CEO SleepOut™ is a global event taking place in Johannesburg alongside the JSE. It takes CEOs from the comfort of their homes and asks them to “sleep out” on the street on a winter’s night to raise funds for and awareness of South Africa’s homeless children.
Apart from the two Title Partners, Primedia’s 702 and Sun International, other prominent partners and sponsors within the Champions Line-Up who are helping create an event that will inspire a new approach to philanthropy in South Africa. In addition to their CEOs braving the mid-winter Highveld cold for the actual SleepOut, they are contributing their expertise, experience, products and services to the campaign.
Primedia CEO Terry Volkwyn says, “We believe in using our platform to drive positive change in our communities, bringing together disparate voices, enabling our audience to hear other viewpoints.”
As Africa’s largest tourism, leisure and gaming group, Sun International is best known for its prestigious hotels and entertainment destinations, yet CEO Graeme Stephens will be sleeping on the street in support of the project. “We ensure the comfort of our guests, but are very aware that for the less fortunate, a threadbare blanket and a cardboard box are a reality”, Stephens says. “No business exists in a vacuum and we place great value on giving back”, he adds.
The Beneficiary Partner is Girls & Boys Town (GBT). For 57 years they have been helping vulnerable and marginalised youth. Most of the children are orphaned, abandoned or rejected. “Many of the children that come to us face unsurmountable challenges,” says GBT CEO Lee Loynes.
GBT helps more than 20 000 beneficiaries a year by caring for over 250 girls and boys daily through 10 therapeutic residential centres, strengthening community-based care and enabling integration back into the community. GBT partners with 800 schools and some 11 000 educators and together assist 350 000 learners.
“The CEO SleepOut™ speaks directly to the heart of GBT’s focus – helping and empowering vulnerable and abused youth and creating opportunities for them to succeed – and then shine!”, adds Loynes.
The CEO SleepOut™ sought out like-minded companies that share its vision and see social and environmental problems for what they really are – opportunities to use their talent to build a better South Africa. All the event’s associates are business leaders whose influence goes beyond profits to purpose, beyond pleasing shareholders to creating shared value. They have risen to the challenge to better the world. They are amongst others: -
Adams & Adams Attorneys founded in 1908 it is a leading South African law firm practising in 18 African countries. In addition to participating they will provide intellectual property services to the project in South Africa.
Affinion Mobile Solutions (AMS) is a leading mobile app developer, specialising in the design and delivery of mobile business solutions with value-added content. They are the official mobile app for The CEO SleepOut™ and will facilitate all levels of engagement between participants, contributors and the public. .
Boogertman & Partners is one of Africa’s leading architectural firms and has designed some of the country’s greatest buildings, like Soccer City. Now the firm feels it will help design something even greater: a better tomorrow.
BDO SA is a leading mid-tier audit, advisory and tax firm, and feels The CEO SleepOut™ is a natural fit for them as it closely aligns to the firm’s brand values and business approach: if it matters to you, it matters to us.
Ethics Monitoring & Management Services is proud to be a champion for and partner of The CEO SleepOut™. The initiative’s focus on making a meaningful difference to vulnerable and homeless children and youth resonates with its commitment to make a difference as regards ethics.
Institute of Directors in Southern Africa (IoDSA) is a professional body recognised by the South African Qualifications Authority (SAQA) and a non-profit company (NPC) that exists to promote corporate governance, and to maintain and enhance the credibility of directorship as a profession
Stuttaford Van Lines is the oldest removals and storage company in South Africa, relocating businesses and families for over 158 years. Philanthropy is firmly anchored in its business philosophy.
Virgin Atlantic Airline works with many local communities in its destinations to help them meet the sustainability challenges they face. Its philosophy of helping communities to help themselves to a better future is a perfect fit for the inaugural South Africa inaugural CEO SleepOut.
About The CEO SleepOut™
The CEO SleepOut™ initiative is part of a worldwide call to action to end homelessness by asking influential business leaders and decision-makers to sleep on the streets on one of the coldest and longest nights of the year in either hemisphere. In South Africa, The CEO SleepOut™ operates as a Trust, The CEO SleepOut Trust. For three years from 2015, 702 and Sun International are its Joint Title Partners, with Girls & Boys Town it’s appointed Beneficiary Partner. From the inaugural CEO SleepOut™ in Sandton, Johannesburg in 2015, the event is to be rolled out in 2016 to include Cape Town, Durban and Port Elizabeth. The CEO SleepOut™ proposes to inspire a new way to spearhead social innovation in South Africa.
Internationally, the event is a leading innovative philanthropic movement. Founded in Australia ten years ago, thousands of global leaders have since raised awareness of and funds for homelessness in SleepOuts in Australia, New Zealand, Canada and across the United States and the United Kingdom. Now initiated in South Africa, our business elite and decision-makers are being challenged to reveal their character, their compassion, their true grit, and sleep under the stars for just one night. By doing so, they become powerful agents of change to drive social innovation in their own backyard.
South Africa: The CEO SleepOut™ Website